The Domani Group is excited to announce that it is shifting its focus from preneed services to preneed appointment setting to go alongside Domanicare.

Jon Lefrandt, CEO and Co-Founder of The Domani Group, describes this as “a move away from traditional 3rd-party marketing services and allows us to partner with other 3rd-party marketing groups, insurance companies, and funeral homes. Because of this change, we’ll ultimately be able to help more people.”

Jon co-founded The Domani Group after years of managing the largest appointment setting call center in the profession. His team produced over $400 million in preneed sales from appointments set during his tenure as manager.

This preneed appointment setting offering will give funeral homes and preneed agents access to Salesforce, the nation’s #1 CRM platform. It includes customizable reports, follow-up tools, calendar integration, and a mobile app to track everything on the go, all of which has been
custom-built for the funeral profession.

Ryan Wong, Director of Sales Operations at Domani, who also has years of experience in preneed appointment setting says, “Domani’s CRM solution is unlike anything that’s out there in the preneed world. We have taken the power of Salesforce, which is the leader for a reason,
and channeled it into preneed. Preneed agents and funeral homes will see greater success and efficiency because of the ease of use and power of our platform.”

Their collective experience in preneed appointment setting along with their experience building Domanicare, the funeral profession’s first and highest performing text message aftercare program, allows for Domani to bring something new to the world of preneed appointment

“Until Domani, preneed appointments had been set exclusively over the phone by call centers,” said Jon Lefrandt, CEO, “we know that we can be very effective in setting appointments when we get families on the phone. The trouble is, 87% of phone calls made today go unanswered. That’s why we’re using the power of text messaging to supplement our appointment setting efforts. We’re seeing a 98% read rate on our text messages which allows us to communicate with families in a new way to help educate on the value of preplanning.”

With a strategically located call center in Orem, Utah, Domani is located in the heart of Silicon Slopes, a vibrant, diverse, global innovation hub with some of the greatest entrepreneurs and companies in the world. This location allows The Domani Group to recruit top talent to operate their call center.

To learn more about Domani Appointment Setting or to schedule a demo, visit The Domani Group ( ) provides funeral homes with the highest-quality aftercare and preneed appointment setting in the profession. Their award-winning aftercare
program, Domanicare, uses the power of text messaging to follow up with funeral home client families after the service and provides families with aftercare nurturing and free access to Domani for Grief, their grief support platform. They are also the leader in generating Google
reviews for funeral homes to improve visibility and grow at-need case volume. For more info call 385-203-0199 or email Jon at [email protected]