The Domani Group is excited to announce that on April 1, its third anniversary as a company, it is re-entering the preneed space and is launching a third-party preneed marketing agency, Domani Preneed.

Jon Lefrandt, CEO and Co-Founder of The Domani Group, describes this as “a full-circle moment for Domani. Our backgrounds are in preneed, and we are very passionate about it. We revolutionized aftercare, and we’re excited to do the same for preneed.”

Riley Facer, Co-Founder and Chief Revenue Officer of The Domani Group, shares his excitement surrounding the announcement, “Over the past three years, we have learned what funeral providers and families need and want. We’ve taken that learning and positioned our services and our team to deliver a full-scale preneed offering that is second-to-none. We couldn’t be more thrilled for what’s ahead.”

Funeral providers who begin to write preneed with Domani Preneed can expect to receive Domanicare aftercare and preneed appointment setting included as well as packages that include lead generation, sales training, online planning through eFuneral, best-in-class CRM, and much more.

Domani Preneed sales will be funded exclusively by Homesteaders Life Company. Jon Lefrandt describes this as “the only logical choice for an insurance provider. Homesteaders is the best in the business, and we’re excited to have them by our side in this journey.”

Domanicare, the award-winning aftercare program that has generated more than 10,000 five-star Google reviews for funeral homes across the country, will still be available to any funeral home provider. Domani’s standalone preneed appointment setting services will continue to be available to funeral home clients of Homesteaders Life Company and any third-party marketing organizations using Homesteaders.

To learn more about the complete offerings of Domani Preneed, visit domanipreneed.com.


The Domani Group provides funeral homes with the highest-quality aftercare and preneed programs in the profession. They are also the leader in generating Google reviews for funeral homes to improve visibility and grow at-need case volume.