Precoa and Everdays Blaze Digital Path for Expanding Preneed Marketing Beyond the Informant

Collaboration allows funeral homes to build relationships with greater community during a passing

 

PORTLAND – As part of its promise to provide the highest quality preneed experience for funeral homes and consumers in America, Precoa, the national leader in preneed sales and marketing, has announced a new venture with Everdays, a digital platform that builds communities around milestone life events. By utilizing the power of the Everdays technology, Precoa partners can now extend their preneed programs to reach the larger communities that Everdays provides around each passing.

“One year ago, we kicked off a broad internal initiative to enhance our digital marketing capabilities. Today, we’re pleased to launch three ground-breaking digital preneed products. These innovations will help our funeral home partners go beyond likes and clicks and start connecting and converting online,” said Precoa VP of Marketing, Tyler Hornibrook. “With Everdays, we’re able to create organic and meaningful connections between our funeral home partners and the communities they serve. Our first priority is to educate the community on how to support the bereaved by providing valuable content and by creating a platform for connection. Precoa’s purpose is to enrich life through meaningful connection and this integration enhances our ability to do so.”

 

Having connected 1.5 million families, friends and communities since its launch 18 months ago, the Everdays platform has quickly become the new standard for both consumers and end-of-life professionals when it comes to creating a social community around a passing. By tapping into Everdays’ uniquely broad reach and rich communication tools, coupled with Precoa’s ProActive Preneed®, Precoa has created a new digital paradigm that uses real-time conversation to build up a funeral home’s relationship with not just the informant, but the greater community Everdays gathers around that family.

Everdays’ CEO, Mark Alhermizi elaborated on what this means for the profession. “Everdays is announcing over 1,000 deaths across the U.S. and Canada per month. We’re helping funeral homes go far beyond the informant to reach larger audiences for marketing messages and to invoke their support networks for the family which—up until now—have been unattainable. But, none of this would be possible by software, alone; Precoa’s expertise in messaging and relationship building is at the core of this quantum leap.”

 

With today’s online modern channels alongside the Everdays app, funeral homes now have the capability to build enduring relationships with the community surrounding each family. With 97% open rates and 85% click-through rates, Everdays clearly shows communities have embraced the new dialogue.

 

“Building relationships using Precoa’s new Everdays integration starts from the moment the family walks into your funeral home and continues forever,” said Kevin Desmond, Vice President of A.J. Desmond & Sons Funeral homes in metro-Detroit. “And with a direct connection with each family’s broader community established, our preneed messaging is much more impactful.”

 

Everdays and Precoa will be exhibiting at the 2018 NFDA International Convention & Expo Center on Oct. 14-17 in Salt Lake City in booth 429 and 1011.

 


About Precoa
Precoa (the Preneed Company of America) is a national leader in preneed sales and marketing, committed to enriching life through meaningful connection. Precoa partners with leading funeral homes, providing the best resources in preneed with its fully-integrated ProActive Preneed® system to help families across America begin healing following the loss of a loved one. Founded in 2004 by Bret Davis and Mark Hornibrook in Portland, Precoa employs more than 330 people, plus a network of more than 600 independent preneed agents, nationwide. To learn more, visit www.precoa.com.

About Everdays, Inc.
Everdays is the largest and fastest growing social platform building communities around milestone life events. Everdays provides free memorial announcements and keeps users up-to-date about deaths in their life’s network, enabling them to share memories, events and condolences when loved ones need it most. To learn more, visit www.everdays.com.

By |2018-10-11T11:34:02+00:00October 11th, 2018|Industry Alerts|Comments Off on Precoa and Everdays Blaze Digital Path for Expanding Preneed Marketing Beyond the Informant

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