Rubin-(web)By Gail Rubin

The holidays at the end of October — Halloween, Day of the Dead and Create a Great Funeral Day on October 30 — all relate to death, a topic most folks outside the industry tend to avoid. Create a Great Funeral Day, paired with Halloween and Day of the Dead, present marketing opportunities to raise awareness of your funeral home and encourage pre-need funeral planning.

If you have not heard of Create a Great Funeral Day, here is the story within an opinion piece you can personalize for your local newspaper. Simply replace the italicized information with your own details and send this to the opinion page editor at least two weeks in advance of October 30.

October 30 Is Create a Great Funeral Day -Don’t Fear The Reaper By (Name)

On Halloween, October 31, we celebrate ghosts and scary things. The spirits of the deceased are remembered on November 1 and 2, All Saints Day and All Souls Day, also known as Dia de los Muertos, the Day of the Dead celebration.

A lesser-known holiday on October 30 is Create a Great Funeral Day. Before ghosts and spirits go a-haunting, there is usually a funeral or memorial service – the party no one wants to plan.

Confronting the idea of our own death causes uncomfortable thoughts. Rather than face the inevitability of dying, our culture tends to deny death. Yet we also have this enormous death-related celebration at Halloween.

Create a Great Funeral Day offers time to consider how you would like to be remembered and let loved ones know how you would like your life celebrated. With advanced planning and discussion, the survivors’ experience can be so much easier.

Create a Great Funeral Day began in 2000, started by Stephanie West Allen. She saw her husband struggling to create a meaningful funeral for his mother, who left no directions before she died. Observing his grief, Allen felt if she knew what her mother-in-law might have wanted, it would have eased her husband’s pain.

Why do people hesitate to discuss funeral planning, let alone do anything concrete about it in advance?

Social psychologists cite the Terror Management Theory, that human behavior is ultimately motivated by fear of death. Thoughts of death create anxiety. The awareness of our own eventual death, called “mortality salience,” affects our decision-making in the face of this terror. Many people simply decide to avoid the topic to reduce their anxiety.

Create a Great Funeral Day prompts us to be mindful of mortality. Calm self-awareness enables us to plan reflectively in advance and engage in conversation. Let’s not leave our families to react with stress and disorganization because we were too anxious to discuss death and funeral planning.

Blue Öyster Cult’s 1976 hit song, “Don’t Fear the Reaper,” is a perennial favorite on classic rock stations. Its intended message: love transcends the actual physical existence of the partners. The Reaper refers to the Grim Reaper, a traditional personification of death in European folklore.

A fear of funeral planning equates to fear of death. Those who hold fear in one area of their lives often have fear in other areas. Move away from the fear of funerals to embrace love and life, and discuss this inevitable party no one wants to plan.

Your courage will help your family reduce stress at a time of grief, minimize conflicts, save money, and create a meaningful, memorable “good goodbye.”

On Create a Great Funeral Day, don’t fear the Reaper. (Put a line or two about yourself here).

You can download this template and get other marketing ideas related to Halloween and Create a Great Funeral Day at

Community outreach ideas include holding open house tours, involvement with local Death Café events, Movie Night presentations with funny films or TV shows, and innovative radio advertising. Use FAMIC’s free Have the Talk of a Lifetime materials, widely available to funeral homes and cemeteries. (

Do not be afraid to use these holidays to help get the pre-need planning conversation started! FBA

Gail Rubin, CT, The Doyenne of Death®, brings a light touch to serious subjects as a speaker using humor and funny films to attract people to discuss mortality, end-of-life, estate and funeral planning issues. She is a Certified Celebrant and Certified in Thanatology: Death, Dying and Bereavement by the Association for Death Education and Counseling. A pioneering Death Café hostess, she is author and host of the award-winning book, TV and radio programs A Good Goodbye: Funeral Planning for Those Who Don’t Plan to Die and Mortality Minute radio spots. Her website is