|ObitWriter℠ and Tributes Memorial Print Sections Bring New Life to Obituaries|
|EVANSTON, IL and WESTBOROUGH, MA – Legacy.com, the world’s top destination for people seeking obituaries and funeral service information, and iPublish Media, the newspaper industry leader in self-serve advertising, announced today their collaboration to expand access to two new revenue-driving initiatives for the newspaper customers they serve. Together they are expanding access to Legacy.com’s ObitWriter℠ tool and making iPublish’s special Tributes print sections available to any Legacy.com client.
ObitWriter℠ leverages advanced natural language generation to guide family members though a simple, interactive format that generates a complete, publish-ready custom obituary in minutes. Inclusion in the iPublish self-serve platform makes pricing and placing that obituary in the newspaper easy for funeral directors and families using the portal.
iPublish AdPortal creates beautiful, full-color memorial Tributes sections for newspaper clients. These special monthly or quarterly print sections create significant value at a low cost, adding a color keepsake section with the purchase of the traditional black-and-white obituary placement. High-value advertising positions are recommended to round out the revenue potential of the Tributes section. The partnership with Legacy means that even newspapers that do not license iPublish Ad Portal can take advantage of this revenue driving special section.
“For years, Legacy.com has been best known for helping its newspaper partners bring obituaries to life online in ways that better serve their readership. Today we are proud to be making obituaries easier to write through ObitWriter and working with iPublish to make the Tributes print capability available broadly to all our newspaper partners,” said Stopher Bartol, founder and CEO of Legacy.
“The Tributes print section is a really special family keepsake,” said Andrew Zimmon, iPublish co-founder and VP of Operations. “Working with Legacy.com to bring that product to more markets, and at the same time making the creation and placement of obituaries easier, simply drives more value for our newspaper clients and the families they serve. We are making an impact together in improving the overall health of the obituary category.”
A demo of ObitWriter℠ and the iPublish AdPortal Tributes, as well as sample Tributes sections and more information, will be available at the Legacy.com booth at the Mega Conference Feb. 26-28 in San Diego. For more information on the ObitWriter℠ tool or to try it yourself, go to www.legacy.com/obitwriter.
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