Increased Donation Comes After Initial Donation Match Goal Was Reached In First 24 Hours


Evanston, Illinois –, the internet’s leader in obituary and related services, and the Funeral Service Foundation, the leading public foundation dedicated in perpetuity to serve the funeral service profession, met the goal to match donations made the Foundation’s Fund ’45. Legacy promised to match dollar for dollar up to $22,500 and that promised was fulfilled on the first day at the National Funeral Directors Association International Convention & Expo in Philadelphia. Due to the overwhelming positive response and support, President and CEO Steve Parrott promised an additional dollar-for-dollar match to continue through the full convention.

Parrott says, “To reach the goal in one day was incredible! We want to support the funeral profession so I’m thrilled to announce that will expand the total contribution to make sure we keep the momentum strong. We hope that the Funeral Service Foundation’s supporters will continue donate to help them reach their goal for Fund ’45.”

Danelle O’Neill, Executive Director of Funeral Service Foundation adds, “We serve a generous and inspirational profession. We significantly advanced our goal of growing the breadth of the Foundation base with this fundraising initiative. Many thanks to Legacy for keeping the momentum strong.”

As the session closed, nearly $70,000 was raised with the dollar-for dollar-match, a perfect tribute to the Foundation’s first 70 years. To keep the Foundation strong make additional secure online donations any time at

About Inc.® is the global leader in online obituaries with over 39 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the and brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones.’s partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. is headquartered in Evanston, Illinois.

About the Funeral Service Foundation
Since 1945, the Funeral Service Foundation has served as the profession’s philanthropic voice. As the charitable arm of the National Funeral Directors Association since 1997, the foundation receives operational support from NFDA and donors across the profession to help advance its mission to fund projects and programs that support all of funeral service in building meaningful relationships in the community.