Toronto, Ontario – Digital memorialization solution, Keeper, has launched a new addition to its cloud-based software suite, Keeper Direct. Keeper Direct is an email marketing tool enabling funeral homes and cemeteries to design and send email communication to their families and entire community, directly from Keeper.

Keeper Direct includes professionally designed email templates that can be modified or completely customized with text, images, videos, web links and more. No technical experience or coding is required as the email building tool is simple to use with its drag and drop functionality.

Keeper Direct stands out from other email marketing tools on the market because it automatically captures emails with every interaction on a Keeper Memorial page. Every time a funeral home or cemetery website visitor leaves a tribute message, shares an image, or interacts with an obituary page, their email address is captured and stored in Keeper Direct. This contact information can then be used to drive pre-need sales, send aftercare messages to families, sell merchandise and flowers, send holiday greetings, share special pricing, and more.

“One of the biggest challenges in digital marketing is growing your audience,” asserts Mandy Benoualid, CEO at Keeper. “Funeral homes and cemeteries already receive a lot of website traffic from obituary pages, service listings and cemetery records search. We decided to take this activity and capture visitor information automatically. Other systems on the market like MailChimp and Constant Contact require plugins and integrations to capture email addresses, whereas Keeper clients do not need to lift a finger, let alone pay for another system, for even better results.”

The goal of Keeper Direct is to boost sales but also improve customer satisfaction by improving communication. Keeper Direct enables clients to send unlimited, large batches of emails using secure servers so that messages do not end up in junkmail.

Keeper Direct will be widely available by April 15th, 2020. Funeral homes and cemeteries requesting more information about the platform are directed to contact [email protected] or call 1-844-970-7900.


About Keeper Inc.
Keeper is a digital memorialization solution for funeral professionals and cemeterians. Empower families to contribute to their loved one’s online memorial, add images, videos, tributes, guestbook, genealogy and more, directly on your business website. Keeper’s suite includes online memorials, interactive kiosks, website integration, walk-to-grave mobile app, email marketing, genealogy and more. For more information, visit www.mykeeper.com.