West Des Moines, Iowa — Homesteaders Life Company Vice President of Strategic Markets Will
Bischoff announced today that Justin Baxley is joining the nation’s leading pre-need company as Director
of Strategic Markets. Baxley will assume his new role on January 1.
“Justin brings a wealth of experience as an owner and operator of many very successful funeral
businesses,” Bischoff affirmed. “Homesteaders is a great company, in large part because of the team of
people we have supporting the business. Justin’s unique perspective will enhance that team and continue
to support the exceptional service experience and depth of knowledge we offer funeral professionals.”
In his role as Director of Strategic Markets, Baxley will work with the Homesteaders sales team to expand
the company’s footprint and develop customized solutions for funeral homes throughout the country.
“As a long-time Homesteaders customer, I have seen first-hand the quality of their products and their
people,” Baxley observed. “In joining the Homesteaders team, I look forward to continuing my life’s
work with a company that shares my passion for supporting funeral directors as they serve families.”
“I have been privileged to know Justin Baxley for many years, and I have rarely seen such a deeply rooted
dedication to families and the profession,” explained Homesteaders Chief Operating Officer Steve
Shaffer. “Justin’s experience will prove invaluable as Homesteaders continues to develop products and
services that help our funeral home customers and partners grow their businesses.”
Prior to joining Homesteaders, Baxley owned and operated five funeral homes and one cemetery in
central Florida. Justin joined Foundation Partners in 2012 and has since served the organization in a
variety of roles – most recently as Senior Vice President of Business Development. A second-generation
funeral director, Baxley has worked in funeral service for more than two decades and has been an active
member of the Florida Board of Funeral, Cemetery and Consumer Services and the Funeral Service
Foundation Board of Trustees.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader
providing products and services to promote and support the funding of advance funeral planning and endof-
life expenses. Visit homesteaderslife.com to learn more.