Planning, Training, and Efficiency in Crematory Operations, the second entry in CANA’s Art and Science of Cremation: Crucial Conversations Virtual Series series, goes live on Wednesday, March 31, 1 pm CT. Along with facilitators Larry Stuart, Jr. (Cremation Strategies & Consulting), Tom Krowl (Cremation Systems), and Lindsey Ballard (practitioner), you’re invited to review best practices and maximize efficiencies in crematory operations with other crematory operators and managers.

It only takes an hour out of your workday to connect with colleagues on topics that matter to you. The virtual conversation series was designed to bring practitioners together to talk about a topic that matters to their businesses. Subject experts Stuart, Krowl, and Ballard will speak briefly to get the ball rolling before they join participants in a roundtable-style discussion, sharing challenges and solutions among colleagues.

The facilitators will begin with quick insights into strengthening your crematory operations. Roundtable conversations will focus on crematory maintenance, permitting, zoning, and supply; special cases, policies and procedures, and training; and adding alkaline hydrolysis to your service offerings.

Two future conversations in the series will cover other topics:

  • Tools to Generate New Business continues the series on Wednesday, April 7, 1 pm CT. Owners and managers of funeral homes, crematories, and combos can come together to investigate new trends in deathcare and the opportunities that can set your business apart. Marketing, technology, death doulas… oh my! Facilitated by Stephen Carter (OpusXenta), Nick Grant (eFuneral), and Ashley Johnson (practitioner).
  • Pandemic Lessons on Preneed and Aftercare concludes the series on Wednesday, April 14, 1 pm CT. Preneed sales agents, counselors, and funeral directors can examine the shifting landscape around funeral planning, aftercare, and preneed sales and find strategies to take advantage of current trends. Facilitated by Jon Lefrandt (The Domani Group), Alex McCracken (Funeral Innovations), and Mitch Smith (eFuneral).

“CANA strives to serve the industry with meaningful interaction between professionals, even though circumstances have made that especially challenging over the past year,” said Barbara Kemmis, CANA Executive Director. “This is a whole new way to experience a CANA event, but our focus, as always, will be on encouraging the progressive and practical exchange of information in a comfortable environment.”

Thanks to the generosity of series sponsors Dignity Memorial and Implant Recycling, registration is free for CANA Members and just $15 for non-members. The crematory operations conversation is sponsored by Garfield Refining. 1.0 CEU is available from the APFSP. Be sure to attend— recordings will not be available.

Event details and registration are available at

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.