Old websites are confusing to navigate, have no tools for extra revenue, are not secure, and create extra work. Do any of those things remind you of your funeral home’s current website? If so, it may be time for an upgrade.
With the right features and tools, your website can accomplish so much more for your funeral home and client families. A website that’s in the right decade should be user-friendly, have revenue-generating features, be secure, and work for you, rather than create extra work.
Let the Frazer Consultants team help! All Frazer-powered websites have the following features and tools to make sure your website is in the right decade.
Frazer-powered websites have a responsive design. This simply means that your website responds to whatever device type families are viewing it on. Whether it’s a smartphone, tablet, or desktop, your website is easy to navigate on all devices.
The responsive design also helps create an interactive obituary experience for users. On Tribute Walls, families can view and share their loved one’s obituary, post memories and photos, leave virtual symbols, and light virtual candles. They also can order flowers and memorial trees, donate to a crowdfunding campaign, and see recommended places for donations in their loved one’s honor.
A user-friendly design creates more opportunities to showcase what makes your funeral home unique. Does your funeral home have a long-lasting history in your community? Or, are you new to the area and excited to put down your roots? Use your website to help tell your funeral home’s story and what sets you apart from your competitors.
Having a modern design is important, but a website that’s in the right decade is made up of much more than that. With a Frazer-powered website, you can earn extra revenue to tackle other projects that you had to put on the back burner.
Frazer-powered websites come with Tribute Store capabilities for ordering funeral and sympathy flowers and memorial trees. Since you’re hosting Tribute Store on your website, your funeral home earns a commission from the flower sales. This way, you’re also keeping traffic on your funeral home’s website instead of sending them elsewhere.
Instead of wondering when you’ll get the funeral payment, get paid right away! With Tribute Pay, our all-in-one payment platform, your funeral home gets paid faster and easier than ever before. With this payment platform, families have multiple options, including credit card processing, eCheck, crowdfunding, loans, and life insurance assignments.
With more funeral planning happening online, a website that’s in the right decade needs to be secure. That’s why all Frazer-powered websites are protected with Secure Sockets Layer (SSL) certificates. These simply encrypt the data sent between your web server and browser, which keeps your sensitive information safe and secure.
Families are at their most vulnerable and stressed when coping with the loss of a loved one. By having a secure website, you can give them peace of mind and one less thing to worry about. Then, they can enter their personal information, such as a credit card number for the funeral payment, without any worries.
Besides keeping your information secure, having an SSL certificate also can help boost your search engine optimization. For example, search engines like Google prefer websites that are secure, so your website may rank higher on search engine results pages. Google also makes it very obvious to users if your website does not have a secure connection.
Works for You
Lastly, if done right, your website should be like an additional employee for your funeral home. With a Frazer-powered website, you have built-in forms, such as contact us and preplanning forms, to find new client families for your funeral home.
Websites also should have time-saving integrations. For example, Frazer websites integrate with the top funeral software and answering service companies to eliminate double data entry and save time. They also integrate with Tribute Center for creating personalized funeral stationery products, Tribute Videos, and more.
With a Frazer website, you also get innovative features that require zero work for your staff! For 365 Days of Healing, families simply submit their email address to receive daily messages of support and hope. For Text Directions, families can have the service directions sent directly to their phones.
At Frazer, we are continuously developing technologies that help you better serve your client families. To learn about even more features that come with your Frazer-powered website, give us a call at 866-372-9372 or email [email protected].