West Des Moines, Iowa — Homesteaders Life Company, a national leader in pre-need funeral funding,
has once again partnered with Drake University to offer the 4th annual Certificate in Strategic Business
Management course for funeral professionals. The class will take place at Rollins College in Winter Park,
Fla, May 1-4, 2018. This new location is within convenient driving distance of Orlando, Fla.
The four-day course is designed to help funeral home owners, managers and candidates for succession
adopt the most innovative business practices. Topics that will be covered include strategy and business
processes, financial and legal strategies, marketing for the future and succession planning and funeral
home valuation. Attendees will gain experience from case studies and interactive, application-oriented
“We are very excited to be moving this course to Florida,” said Judy Ralston-Hansen, Homesteaders
Executive VP-HR & Administration. “Our new class of graduates will benefit from this in-depth training
that includes several takeaways they can put into practice immediately upon their return.”
The faculty of Drake’s College of Business and Public Administration has worked with Homesteaders to
discover the unique business opportunities and challenges of the funeral profession. The course addresses
those topics through in-depth training, practical exercise and one-on-one coaching.
“This class gave us an overarching approach to strategy on a number of different things, from leadership
to finance and marketing to acquisition,” said Trae Cody, owner, manager and funeral director of
Companion Funeral & Cremation Service in Cleveland, Tenn. “It gives us a good idea on how to step
back from day-to-day operations and how to create an action plan.”
For a limited time, Homesteaders will offer a special discounted rate for early registrants. Students who
register before April 20 will receive a $50 discount. Plus, a limited number two-for-one registrations are
available for firms that register two staff members for the course.
Learn more and register for this event at homesteaderslife.com/drake.
Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader
providing products and services to promote and support the funding of advance funeral planning and
end-of-life expenses. Visit homesteaderslife.com to learn more.