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|Essentially nothing is more important today for a local funeral home than to ensure it has a pristine online reputation. Excellent community standing has always been critical for funeral home success, and online reputation now is just as important as “offline” word of mouth. To achieve this, a funeral home absolutely needs excellent online reviews, and lots of them. Quantity is arguably more important than quality: It’s better to have 100 reviews, even if they’re not all five stars, than a handful of perfect reviews. Welton Hong explains exactly how funeral directors can generate many more positive reviews in a respectful, thoughtful way. He also covers how to mitigate the damage of negative reviews, how to deal with fake reviews and which review sites are most important for success.