Startup that celebrates remarkable people and pets by making diamonds from cremated ashes seeks to lead disruption of $20 Billion US death industry


Austin, TX —Eterneva, an Austin startup that celebrates remarkable people and pets by turning their ashes into diamonds, is announcing today that it has completed its first round of funding, raising $1.2 million.


Eterneva, which is on a mission to improve the way society responds to grief after loss, launched in Q4 2017 and grew 250% YOY. Eterneva raised the funding in 4 weeks, oversubscribing the round.


Investors for this round of funding include Eric Korman, the founder of luxury fragrance company Phlur, Ian Lopatin, the founder of Spiritual Gangster, Suhail Doshi, the founder of Mixpanel, Brett Hurt, the founder of Bazaarvoice, Dan Graham, the founder of Build-a-Sign and Notley Ventures, Brant Barton, the founder of Bazaarvoice  and Chairman for 1% for the Planet, David Rubin, the founder of OjoLabs, AJ Bruno, the founder of TrendKite, Brian Cruver, the founder of AlertMedia, Manish Patel, the founder of Nutrabolt, and John Banczak, the founder of TurnKey Vacation Rentals.


“There’s a real B2C renaissance happening in Austin right now and Eterneva is a shining example of the remarkable consumer innovation we’re uncovering here. They’ve got the potential to be the Airbnb of the funeral industry; bringing a human-centric brand vision to an industry ripe for disruption,” said Dan Graham, the founder of Build-a-Sign and Notley Ventures.


Eterneva is disrupting a space that has seen little to no innovation in the last 100 years. The startup seeks to change that, starting with its intricate 8-month journey of creating a diamond from cremated ashes that reflects the person behind it, including personalized videos in packaging and handwritten notes, to personalized video updates of the process.


“We have a big vision for Eterneva — to give people better options to eternalize loved ones, ensure remarkable people aren’t forgotten and improve the way society responds to grief after a loss,” said Adelle Archer, co-founder of Eterneva. “Most importantly, we selected investors who believe in our mission, and see the need to change the conversation around death and remembrance.”


With the funding, the startup will invest in Experience Innovation–including the latest technologies and the resources needed to take a human-centric approach that customers will never forget.


“This year, our scientific team will begin growing diamonds in Austin,” said Archer. “This will allow customers to more easily come to see the process first-hand, and perhaps even put their loved one’s carbon in the machine themselves.”


About Eterneva
Eterneva celebrates remarkable people and pets by turning their ashes into diamonds. Eterneva has designed an intricate eight-month process to create these soulful remembrances, which is a journey that is as special as the diamond and the person behind it. Eterneva is based in Austin, TX, and was recently featured on Inc’s 30 under 30 list. To learn more visit and hear from customers at Eterneva reviews.