SARASOTA, FL – According to this Google Consumer Insights article, the U.S. is expecting a 168 percent increase in the Hispanic population between 2010 and 2050, making up 30% of our population by 2050. To meet the demands of this rapidly growing market, Bogati Urn Company is proud to announce the addition of a Latin Market Sales Specialist and the launch of a Spanish-language website.
The newest member of the Bogati sales team, Juan Lopez brings over 20 years of sales experience in the consumer goods and telecommunications markets. With the company new to the Hispanic markets, Lopez’s initial focus is to reach out to funeral homes and cremation service providers in these areas and introduce Bogati Urns as a trusted source for their urn and memorial needs.
“We realize business is business, but we’re also keenly aware of the human and social element involved in making purchasing decisions, especially in this industry. So for us, hard selling is a thing of the past,” said Andrea Bogard LeBlanc, owner of Bogati Urn Company. “Building relationships, creating a connection through service, information and conversation is our goal, and we’re excited to have Juan on our team to help us achieve it.”
The company has also created a new website – www.UrnasDeBogati.com – specifically for this market, which features Bogati’s complete product and services line but presented in the market’s native Spanish language.
“A language barrier is the last thing we want anyone to worry about during a time of grief, so we knew it was imperative to offer our online communications in Spanish,” said Scott Speicher, Marketing Director. “Our efforts to work within this market wouldn’t have been complete without this crucial step.”
Founded in 2004 by Andrea Bogard LeBlanc, Bogati Urn Company offers funeral homes and crematories unparalleled service and wholesale pricing on an equally unparalleled variety of urns, scattering tubes and related products. Its original lead crystal line has expanded to feature a diverse and hand-selected product line from trusted manufacturers and skilled artisans worldwide. Its inventory now includes hundreds of memorial urns for adults, children and pets in varying materials, including glass, marble, wood, porcelain, brass and metal. Custom options are also available.
Bogati Urns is headquartered in Sarasota, Fla. and is a proud member of several industry organizations, including the Association of Independent Funeral Directors of Florida; International Cemetery, Cremation and Funeral Association; Florida Cemetery, Cremation & Funeral Association; Cremation Association of North America; Pet Loss Professionals Alliance; and International Association of Pet Cemeteries and Crematories.
For more information on Bogati Urn Company, please visit www.bogatiurns.com