Company Move Kicks Off Milestone, Planning Promotions to Celebrate Throughout Year
SARASOTA, FL – Back in 2004, George W. Bush was President. The average cost of a gallon of gas was $2.10. Facebook launched—for Harvard students only. That year was also when Andrea Bogard LeBlanc founded Bogati Urn Company with just two lead crystal urn designs in her product line. Now with hundreds of urn designs available, Bogati Urns will celebrate its 15th anniversary throughout 2019.
Bogard LeBlanc came up with the new business idea when working with her former husband, an importer. After testing the concept at a 2003 funeral trade show and receiving much positive feedback, she decided to officially launch the company the following year. Funding was an early challenge, but with income from another job to support herself, Bogard LeBlanc initially put all profits back into the company. Within a few years she was able to hire her first employees, and it’s snowballed from there.
“When I started Bogati Urn Company, I had no idea I would enjoy this business as much as I do,” said Bogard LeBlanc. “But looking back it makes sense. With a bachelor’s degree in advertising and an associate’s degree in nursing, I’ve discovered it is perfect for my skill set.”
Aside from being personally well suited to it, Bogard LeBlanc credits many factors to the company’s success over the years. When it was just her as a one-woman-show, she notes persistence, an unwavering belief in her products, and an aim to provide impeccable customer service. She also highlights an ongoing emphasis on being organized and having fun as factors in helping the business grow. But most of all she attributes Bogati Urns’s success to its team of highly motivated, knowledgeable and creative employees.
“Out of everything, I have to credit our team for helping Bogati Urn Company grow as it has,” said Bogard LeBlanc. “We all work well together and genuinely care about each other, which is apparent to our customers during calls.”
Bogard LeBlanc measures the company’s success in several ways, including strong annual sales growth, customer retention, new customer acquisition rate, new product development, and low employee turnover.
Bogati Urns has also earned a few significant accolades for the company’s efforts along the way. In 2009, it earned one of Fido Friendly Magazine’s Best Pet Products. In 2012 Bogard LeBlanc was chosen as one of 12 Sarasota businesses to received a one-year training program through the Ewing Marion Kaufman Foundation’s Urban Entrepreneur Partnership Program. In May 2016 Bogati Urns was chosen by Chase Bank as one of 700 small businesses throughout the U.S. and one of four within the Tampa Bay, Florida area, for the bank’s Ring the Bell for Small Business campaign.
Another sign of the company’s progress has been the growth of its physical space, which has recently continued with the purchase of a new building. The third move in 10 years, the new headquarters, again located in Sarasota, Fla., will include eight offices and over 14,000 square feet of warehouse space—more than double the capacity of the previous onsite warehouse.
“With this larger overall space, we have room to continue to grow in many ways, including developing new product lines that will provide our customers with a variety of products at different price points,” Bogard LeBlanc said.
To celebrate its 15th anniversary milestone, the company will continue its Bogati Gives Back efforts, choose more deserving funeral service and mortuary student recipients for the 2nd Annual Bogati Scholarship Fund, and of course, have some fun throughout the year with special offers and promotions for customers. Those wishing to know about the promotions can sign up on the company’s email list at www.bogatiurns.com.
While she looks forward to celebrating the previous 15 years, Bogard LeBlanc is also excited about what the next 15 years will bring. There is one thing she says will remain steadfast in the future, however: the company vision.
“My vision for Bogati Urns has always been to sell products that are well made and have meaning,” she said. “After all, each item we sell represents a life, so the details are important.”
Founded in 2004 by Andrea Bogard LeBlanc, Bogati Urn Company offers funeral homes and crematories unparalleled service and wholesale pricing on an equally unparalleled variety of urns, scattering tubes and related products. Its original lead crystal line has expanded to feature a diverse and hand-selected product line from trusted manufacturers and skilled artisans worldwide. Its inventory now includes hundreds of memorial urns for adults, children and pets in varying materials, including glass, marble, wood, porcelain, brass and metal. Custom options are also available.
Bogati Urns is headquartered in Sarasota, Fla. and is a proud member of several industry organizations, including the Association of Independent Funeral Directors of Florida; Florida Cemetery, Cremation & Funeral Association; Cremation Association of North America; and Pet Loss Professionals Alliance.
For more information on Bogati Urn Company, please visit www.bogatiurns.com.