Batesville, a leading provider of quality products and innovative technology solutions to funeral professionals, is continuing to enhance its web platform with new personalization and e-commerce features that make it easier to memorialize a loved one, and additions to its growing list of best-in-class partnerships. The company announced new integrations with CRäKN, Osiris Software and Passare management software systems that will allow data to flow seamlessly between Batesville websites and funeral homes’ management systems, improving the accuracy and consistency of information and eliminating duplicate data entry.
“The pandemic highlighted the importance of technology in establishing connections between families and their loved ones at a time of loss, and enabling funeral homes to manage their businesses in a new environment,” said Jenn Parvin, vice president of marketing and technology at Batesville. “As a technology provider, we understand the power of connectivity and are excited to announce new integrations that will drive even greater efficiencies in our customers’ businesses.”
Helping families tell their stories
The funeral home website, which has always been a hub of activity, becomes even more important when people cannot come together to show support at a visitation or service. It is where families tell the stories of their loved ones and where friends and relatives show support. Dynamic, customizable obituary themes help them make the stories more meaningful. Batesville added to its expansive library of more than 560 themes with new customizable obituary designs representing each branch of the U.S. military service. Families can click directly from the obituary to view custom video tributes, share a personal message or purchase a sympathy gift.
“While flowers are a traditional expression of sympathy, memorial or remembrance trees are gaining in popularity among today’s consumers,” said Parvin. “We have seen an exponential increase in the number of trees purchased, producing increased commissions to funeral homes from this new offering.”
Nearly 600,000 Remembrance Trees have been ordered through Batesville’s funeral home websites since this offering was added to its online sympathy store. Trees are planted by the Arbor Day Foundation as part of its reforestation efforts to improve forest health, improve area watersheds and provide a critical habitat for threatened and endangered wildlife.
Improving data flow between systems
When helping families plan a funeral, every minute matters. Most funeral professionals work in at least two or three systems, so data has to be manually re-entered, taking valuable time and increasing the chance of errors. Batesville has seen that first-hand from the integration of its own industry-leading MIS management software with the company’s web platform and is now expanding that capability by offering integrations with other leading software providers, including integrations with CRäKN, Osiris Software, Passare, and others.
The web-to-management software integrations eliminate many of the time-consuming tasks that can create delays in posting information and avoid possible disappointments. By connecting their Batesville website with their management software, funeral homes can enter service and obituary data once and pass it between systems with a single click. The seamless connectivity improves workflow, reduces time spent on administrative tasks and allows funeral directors to spend more time with families, resulting in a better overall experience.
For more information on Batesville technology offerings, including the new integrations, contact the Technology Support team at 800.297.6177 or [email protected].