1. Cremation and Personalization
Don’t just offer cremation, specialize in it! Put the value back into cremation by showcasing a broad variety of personalized cremation memorial options. Before you let your cremation customers settle for an urn, educate them on the importance of memorialization and personalization. A cremation memorial will be a permanent resting place for their loved one; many people don’t even know this option exists. Provide a variety of practical and desirable solutions for cremation and personalization to delight families while adding profit to your cremation sales.
2. Tribute Memorials
If you’re already providing your families Tribute Videos, you’ve created the perfect opportunity to offer Tribute Memorials. Just as Tribute Videos support the grieving process, Tribute Memorials offer the same comfort, and can bring in huge profits! Families can choose their favorite photos, quotes and other artwork to create a memorial that will tell a life story and be admired for generations to come. AP Lazer was born in the monument industry; if there’s something we’re passionate about, ultra-personalized Tribute Memorials are it!

3. Laser Engraved Urns
If you can’t educate a family on a cremation memorial, don’t let them walk out of your door without an urn. When families are given a chance to honor their loved one with a touch of personalization, they’ll be more likely to purchase one. Consider offering complimentary personalization to boost your urn sales. Do you have cremains left behind? When business is slow, consider calling families and offering a complimentary engraving with the purchase of an urn. A simple name and date is enough to rekindle a relationship and create a lasting impression.

4. Laser Engraved Caskets
Nearly any piece of artwork, text, Bible verses, song lyrics, and more can be permanently engraved on a casket. AP Lazer customers share that they can add an additional 10% to each casket sale when adding an engraving. Selling a $400 engraving just twice a month will cover the lease payment of the AP Lazer.

5. Pet Memorials
The lack of memorialization options for furry friends who have left the earth is surprising. Pet parents aren’t given many options for dealing with the loss of a beloved companion; offering personalized pet memorial products is a great way to capture part of this booming industry! As a Funeral Director, helping families with the loss of their pet will be second nature. Fortunately for funeral homes, there’s never a slow season in this new market.

6. Personalized Keepsakes
A unique funeral keepsake will reflect the life of the decedent and are usually personalized in some way. Laser etch wine glasses for the wine lover, produce laser cut bookmarks for the book lover or hand out laser engraved wooden coaster or ornaments with the name of the loved one. You could even offer your engraving services to celebrants who are seeking unique personalized keepsake items!

7. Diversify with a Laser Machine
You’ve spent many years building loyalty and relationships with your community, now is the time to let that pay off! People love personalized gifts to remember the special events in their life: the birth of a child, christenings, birthdays, retirements and weddings just to name a few. The average shopper spends $830 on gifts each year; imagine if 250 customers spent just a quarter of that with you. That’s an extra $50,000 in additional revenue in just one year! As far as diversification goes, that is just the tip of the iceberg. There are dozens of profitable markets that are just waiting to be tapped into!

AP Lazer is passionate about personalization. With the ability to cut and engrave dozens of materials and nearly any artwork imaginable, laser technology is providing today’s Funeral Directors new revenue opportunities. Excite families, create meaningful tributes and diversify into new markets, all while adding profit to your funeral home and value to your products and services.